WHY CAN'T BANKS BE AS EASY AS UBER? - BankMobile Disbursements
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The traditional banking system burdens college students, millennials and average Americans with billions of dollars in fees. In a time where the average student loan burden is $29,000 and people are paying more in overdraft fees than what they spend on vegetables, it’s no wonder that finances have become the number one reason why students drop out of college.


It’s time for disruptive innovation in the banking industry.

What is disruptive innovation? Think Uber, transforming the taxi industry; Airbnb, challenging the hospitality industry.


Boy, Does Banking Ever Need a Makeover!

Jay Sidhu CEO of BankMobile and Customers Bank
Luvleen Sidhu Chief Strategy Officer of BankMobile

Uber changed everything. And not just the way you hail a cab.

If you’ve ever used Uber, you know that it makes getting from Point A to Point B laughably simple. Open up the Uber app, tap a couple of prompts, and presto—a clean, comfortable, roadworthy vehicle, driven by an individual who has passed driving and criminal checks, arrives at your door to take you wherever you want to go.

But Uber changed more than just getting around.

It changed the way we think—and not just about the taxi-and-limousine industry.

Remember when people used to say, “If they can put a man on the moon, why can’t they . . . ?” And they’d finish the sentence with whatever they thought should be super easy to do but was complicated for no good reason.

Today, people say, “If they can create Uber, and completely change the taxi-and limousine industry, why can’t they change . . . ?” Everything we do, from the way we travel to the way we shop, from the way we eat to the way we entertain ourselves, has been turned upside down by some Uber-like company or idea. Everything, that is, except banking. Why doesn’t your bank behave more like Uber—or Amazon, Airbnb, Facebook, iTunes, Pandora, Fandango, Waze, Seamless, or Netflix, for that matter?

In an era where you can tap an app and buy a book, a plane ticket, a stock, a song, or a vacation rental, banking is stuck in the nineteenth century. That’s because banks still spend money on branches (or stores, in the parlance of the industry), in every neighborhood and business district around the country. What they haven’t done is create the kind of experience you get on your smartphone from Uber and any of the thousands of other life-enhancing apps. That’s because the money that banks could be investing in an Uber-like banking experience is going toward rent, security, and utilities at branch offices instead.

Ever think about the security guards watching over the premises?

You’re paying for them.

All the advertising for those banks and all of the other expenses associated with traditional banking—the money for their upkeep—comes out of your pocket. Your paycheck. Your savings.

Need a new bank card? Get ready to spend another hour sitting there, proving to your “customer relationship manager” that you are who you say you are—even though he or she should know that by now.

Need more checks? Hope you aren’t in a hurry. They’ll take a couple of weeks to arrive.

Need anything from a human being? Get ready to waste even more precious minutes of your life waiting, waiting, waiting.

We haven’t even gotten to bank fees yet.

Let’s get down to brass tacks. Banks don’t see you as a customer. They see you as a piñata. It’s party time, and they’re going to keep whacking you with fee upon fee until there’s nothing left in your checking account. No exaggeration. In one case, a fintech CFO opened a checking account in her five-year-old son’s name to teach him about the benefits of managing money. The boy’s first statement showed a $12 service charge. At that monthly rate, his $100 investment would all but drain away in eight months. And when he got down to his last dollar, the bank would charge him a fee for running out of money.

Better not even try to close the account, because the bank charges for that too!

You cannot make this stuff up.

The dirty little secret of banking is that banks charge you fees — outrageous, unjustifiable, and all too often illegitimate fees — for trying to use your own money the way you want to.

Want to get money from an ATM outside your network? You’re going to pay a fee.

Bounce a check? You’re going to pay a bigger fee.

Doing just about anything at any bank will trigger a fee.

Each year, banks charge more in overdraft fees alone than what Americans spend on vegetables—about $32 billion. Isn’t that outrageous?!

That’s how the banks pay for all those shiny branch offices.

That’s how bankers pay the salaries of tellers, officers, security guards, cleaning staff, and everyone else.

That’s how most banks pay their executive management the big bucks.

By nickel-and-diming you.

In the age of Uber, how can this go on?

Isn’t there a better way?

The answer is yes—a better way is here, and it’s already an essential part of our everyday lives. It’s your smartphone. We’re using it not only to search, compare, shop, tweet, snap, post and chat 24/7. We’re also using it, and other smart devices, to access nearly everything in our lives — education, healthcare, exercise routines, entertainment, vacation plans, job searches, dates. We don’t have to tell you how central the digital realm has become to the way we live now. More and more of us, from Millennials to Baby Boomers, have bought into the Internet of Things—the new world order that is turning our phones, tablets, wearable tech, TVs, cars, refrigerators, and much more into one synchronized computing system. Banks, stuck in an antiquated system of fees and outdated products and services, don’t get it that a new technology paradigm has changed how we live our lives. Banks are hellbent on sticking to their passé systems and products because that’s how they make money. By sticking it to you.

The Internet of Things has done a lot more than give us streaming video in place of videocassettes or home automation systems in place of mercury-bulb thermostats. It’s changed how we experience our world. Sites and apps so different from each other — Facebook, Uber, Amazon, Zappos, YouTube, and Kayak to name a few — give you a world of options. Look at Amazon. It developed Firefly, a technology that lets you scan something with your Fire HDX tablet or Fire phone and buy it through Amazon or its Amazon Price Check app. (Okay, the service would be much more amazing if it let you compare and buy products anywhere online. Someday, somebody’s going to come up with that better mousetrap.) Who knows how much shoe leather Zappos and Shoebuy have saved you by letting your “fingers do the walking.”

The value of all these apps and sites is greater than the sum of their parts because they also recommend books, movies, shoes, vitamins, household goods, etc., based on your searching habits. Then, when you’re ready to buy, you can decide how you’re going to pay and when you want delivery. And later on, when you want to purchase another product, you can review an index of your complete buying history. A truly useful app shows you what you’re looking for, of course, but it’ll also arm you with information.

It’s not about the product anymore. It’s about you.

We designed a mobile banking app with this customer-centered mantra in mind. When you bank with us at BankMobile, you’re getting pretty much the same experience you get from Uber, Amazon, Zappos, and Waze. You’ll access your checking account, savings account, line of credit, your financial advisor, and more—the same way you access everything else in your life.

With BankMobile, you’ll get an exponentially better way to do your banking. No more nonsense and hype, which is what you get from bank ads all day long.

“We’re friendlier.”

“We’re nicer.”

“We care about you.”

“We’ll give you a cup of coffee.”

Gag me.

Instead, our company, BankMobile, is what happens if you take Uber model and apply it to the banking industry. The recipe is simple. Add one measure of communications technology; take advantage of an existing network of ATM machines all over the planet; eliminate the need for branches; eliminate all of those outrageous fees.

Use us to help you get to where you want to go — financially.


Serve when ready.

That’s the BankMobile approach to banking.

What Millennials Want from Their Bank

Jay Sidhu CEO of BankMobile and Customers Bank
Luvleen Sidhu Chief Strategy Officer of BankMobile

SIMON IS A BROOKLYN-BASED GRAPHIC DESIGNER, PART-time college student, and the former guitarist of The Beeters, a punk-rock band. At 33, the only debt he carries is his college loans. Ask Simon about the life he lived in his twenties, though, and you'll get a story about a repo'd car, maxed-out credit cards, and ChexSystems-the background check company that advised banks not to let Simon open a checking or savings account with them because he was a serious credit risk. Now that he has dug himself out of a deep debt hole, Simon loves to talk about the guy he used to be: a twentysomething with extravagant spending habits and little financial know-how.

Simon's descent into debt began as a college student in Los Angeles. In the beginning of freshman year, Capital One offered him his first credit card and he managed his spending we-until he began dating a girl he liked. He began paying for movies, restaurants, and trips with the card and accumulated thousands of dollars of debt even before the two moved in together.

"I made some bad decisions," Simon says about dropping out of college to move in with his girlfriend. After racking up even more debt, they moved to Houston, where they believed they could live more cheaply.

"Little did I know that the labor market in Houston was a lot weaker than in L.A.," Simon says.

They both had trouble finding jobs. Simon ended up selling shoes at a mall. Whatever the two of them made did not begin to cover the cost of the new furniture, the car, and the scores of furnishings they thought they couldn't live without. It all went on a credit card.

"One thing leads to another," he says. "Before you know it, you don't have enough money to pay your bills."

The collections notices arrived every week.

By that point, ChexSystems had blacklisted Simon. Bank of America, his employer's check issuer, let him cash his paychecks but they would not approve his request to open checking and savings accounts.

One day, a teller asked Simon why he didn't have an account with the bank. Simon explained the situation.

"I still don't know why that particular teller made it possible for me to open an account," Simon says. "It probably helped that I was steadily employed and had created a pattern of cashing my check every two weeks at the same bank."

Bank of America in fact did approve Simon's new checking account with one proviso: He had to attend an eight-hour Chex-Systems class on financial responsibility. He learned tactical tasks, such as balancing a checking account. More important, though, he learned about living within his means.

As for the "zillions" of bank fees he amassed, Simon paid them all off. He assumed complete responsibility for his spendthrift lifestyle and even when he had cause, never asked his bank to void the charges.

At 24, Simon decided to move back home and work in his father's graphic design shop. He considered declaring bankruptcy, but, upon the advice of his parents, he chose instead to pay off his consumer debt little by little. "By now, though, I wasn't starting from zero. I had to climb out of a pit."

Simon doesn't blame anybody but himself. "I wasn't a criminal," he says. "I was just really immature. In the end I had people in my life who helped me get to a place where I could figure things out."

Simon is hardly alone in having mismanaged his money, education, and personal life throughout a good part of his twenties. We believe that many of Simon's money mishaps could have been nipped in the bud by a bank that saw itself as his financial advisor. After all, banks collect all kinds of data about their accounts. Instead of using it to build a case against their uncreditworthy customers, they could analyze patterns of reckless spending • and intervene-as counselors, not jailers-to stop it.

And because Millennials have had their digital habits tracked throughout their lives, banks should be using this data to help enrich a generation thrown off its game by a devastating financial crisis. Credit card companies already use algorithms to detect "suspicious" charges to your credit card. Why would you buy a new smart TV in New Jersey when you in fact, live in Michigan? That kind of technology should be applied to your own purchasing habits, too.

Simon's spending scenario is familiar to many other Millennials. Even those who haven't succumbed to wild spending habits know what it's like to carry college debt from one year to the next. Where is the innovation from traditional banks when it comes to student lending? We have seen some important innovation in startups-SoFi, Earnest, and CommonBond, to name a few-but from the banks…nada. Danny Crichton, a doctoral student in public policy at Harvard's John F. Kennedy School of Government, writes, "Imagine if the first thing a traditional bank said to a college graduate and potential new customer was 'open an account, and we can help you refinance your student loans with a lower rate and save serious dollars during repayment.'"

Don't hold your breath.

You gave the banks a helping hand during the 2008 financial crisis. They should do the same for a new generation of bank customers.

What Millennials Want from Their Bank, Continued.

LUVLEEN: When I was fourteen, Dad used to say he could pinpoint my location by the sound of my flip phone. Every time I checked it, every ten minutes or so, he heard a clickclack as I flipped it open. Seven years later, I got my first smartphone. I will be the first to say that the smartphone influences way more of my life than the flip phone ever did. My iPhone is so much an ever-present reality in my life that if it goes missing even for a moment my heart races.

The flip phone made calling people convenient and it was a good distraction on the bus to school. But, forgetting my flip phone at home didn't feel like I left home naked. Leaving my smartphone behind does. I use it a hundred times more than I ever used my flip phone. And study upon study confirms that I am not an anomaly:

· 80 percent of Millennials say the first thing they do in the morning is reach for their smartphone.

· 87 percent say their smartphone never leaves their side.

· 37 percent use their smartphone camera at least once a day.

The Millennial cohort, born approximately between 1980 and 2000, belongs to a generation of some 75.3 million people who can hardly remember life without computers, gaming devices, and the Internet. The Millennials are distinctive for other reasons, too. They represent the greatest number of college graduates ever, receiving twice as many B.A. degrees in 2009 than graduates in 1970. A less fortunate fact is that a staggering 58 percent of these college graduates report having student debt. Not surprisingly, 36 percent of Millennials - 21.6 million - live in their parents' home, up from 18.5 million of their same- aged counterparts in 2007.

JAY: My fellow Baby Boomers will recall that for us, college graduation signaled the start of our financial independence. We got jobs. We rented an apartment with some friends. We began paying off our college loans. That was then. Recently, while having dinner with friends, I learned that all of their twentysomething children were living at home. Between school debt and underemployment, these Millennial college grads could not afford to move out.

Transitioning into adulthood has gotten very expensive.

You might think the Millennials would be the most depressed generation since the days of Herbert Hoover. Yet, even though they have lived through the dot-com bust of 2000 and the financial crisis of 2008, research indicates that Millennials are optimistic about their financial future. Seventy percent aspire to start independent businesses with the help of digital technologies. They admire the rock-star industry disrupters of the past thirty years, including Steve Jobs (Apple), Mark Zuckerberg (Facebook), Jeff Bezos (Amazon), Travis Kalanick (Uber), Daniel Ek (Spotify), Jan Koum (WhatsApp), and others; and they're confident that they can accomplish similar goals, albeit on a smaller scale. They have been shaped by a tough job market and they trust their own individual efforts more than the ups and downs of an unreliable job market.

When Luvleen was approaching college age, her mom and I searched online for college majors most likely to lead to a good career. In 2005, the top major was engineering. A 2015 ranking by the Georgetown University Center on Education and the Workforce shows that the demand for engineers in petroleum, pharmacy, metallurgy, mining, chemistry, electrical, aerospace, mechanical, computing, and geological - hasn't slowed a bit. While these majors were more likely to lead to employment than, say, a major in art history, social work, photography, culinary arts, or music, even they weren't inoculated against a soft job market. The unemployment rate for 18-29 year olds was 13.4 percent in July 2015 (a figure that includes people who have given up looking for work). That stands to reason. Millennials have been shut out of many entry-level jobs. And when they do get hired, they tend to be first-fired in times of corporate belt-tightening. Georgetown, which analyzes U.S. Census data, suggests that "unemployment is becoming a youth problem."

This bad news has convinced many Millennials to abandon the conventional postcollege search for a good entry-level job and instead fend for themselves. That's admirable, but they're up against some harsh realities that the Baby Boom and Gen X generations did not have to face.

First, average college-loan debt is in the neighborhood of $30,000. For some recent college grads, that figure soars as high as $116,000.

Second, banks are still stingy when it comes to making loans, especially to young people who haven't repaid their student loans. Millennials are trapped in a Catch-22: Banks don't want to underwrite a small business loan because would-be entrepreneurs have student debt. But aspiring entrepreneurs can't move forward without a loan to finance their projects.

We know entrepreneurial Millennials who work regular day jobs and try to start a business in their off hours. Bank lenders are rejecting their loan requests on the basis of their high debt-to-income ratio. All too many talented Millennials are having a rough time getting their businesses off the ground.

Even Millennials with relatively high levels of income and asset ownership struggle to make debt payments. About 47 percent with outstanding student debt loans are concerned about their ability to pay them off. This is especially true for women (51 percent), part-time workers (57 percent), non-Asian minorities (57 percent), and people with lower income (62 percent). If a well-educated group is struggling, how much more stressful are the lives of Millennials with less education and bills to pay?

I'm not an alarmist. I've seen boom and bust cycles come and go. But given the double whammy of punitive bank fees and personal debt, the situation in late 2015 is more serious than anything I've seen in my lifetime.

The good news is that some smart policy researchers are thinking about ways to alleviate the Millennials' one-trillion-dollar debt burden. One think tank recommends letting young borrowers refinance their student loans. "Lowering interest rates would allow struggling borrowers and would-be entrepreneurs to lower their monthly payments, freeing up income to invest in new businesses," says the D.C.-based Center for American Progress. Without an incentive like this one, many entrepreneurial dreams will never see the light of day.

The fact is, entrepreneurial start-ups from 1996-2012 created by people between twenty and thirty-four were low relative to startups in other generations. Why? Because access to capital and lack of know-how are key barriers to entry. This is terrible news for the 54 percent of young adults who say they want to start a business or have already started one, as well as the 38 percent who have delayed starting a business because of economic factors.

Three years ago, a Finnish economist named Markus Jantti found that children in the United States have less "intergenerational earnings mobility" than children in Denmark, Finland, Norway, Sweden, and, amazingly, the United Kingdom-historically, a country with a rigid class structure. That means that if you live in the U.S. and your parents are poor, you will probably grow up to be poor, too. And so will your children.

Shame on us!

When I arrived in this country as a college student in 1972, I had no idea what my career would be. But I believed in the American promise that if you work hard, you can get ahead. How can Millennials get ahead if the same economic crises that keep poor people poor are holding them back, too? A digital-based economy can and will change this, but banks have to lead the way.

What Millennials Want from Their Bank, Continued.

Carol, 32, bought her first house in Tacoma, Washington, in 2011. She cobbled together a down payment with a $10,000 gift from her aunt and money she saved over five years as a nurse in a hospital step-down unit. With her long history as a saver, Carol was surprised when she couldn't access the money earmarked for her mortgage from her savings account. When she'd opened the account, she'd assumed her money would be liquid.

"It should have been, but it wasn't," Carol says. "Here I was, ready to take out a mortgage, and my bank is asking me to send them letters and other documentation just so I can take my money out."

The bank, famous for helping customers "keep their own money," advised Carol to open a checking account in her name. At that point, they would "rush" her money to her.

"But there was a catch," Carol says. "I had to pay a significant fee to get my money out 'in a rush.'"

When Carol asked why she had to wait a month to get her money, the tele-rep assigned to her "case" said that the thirty-day transfer period was bank policy.

Carol had to pay a bank fee to get to her own money.

When the funds finally came through, Carol closed out her savings and new checking accounts. Then the bank charged her a fee for closing her checking account within a year of opening it.

Carol is philosophical about her "negative experience" with her former bank. "Nowadays, I'm skeptical when a financial advisor at any bank wants to counsel me about my finances," she says. "From what I've seen, you don't need a whole lot of credentials to give advice. My grandfather, an immigrant from Poland, knows more about finances than financial advisors do!"


Carol has managed to save money, continue her education, graduate without debt, and work at a stable healthcare job. A bank should fall all over itself to help somebody like her get a mortgage, especially as Millennials lag behind GenXers and Baby Boomers in home ownership. Over the last decade, Carol's fellow Millennials have decreased their number of home purchases by 7.3 percent, a statistic that also helps explain the relative sluggishness of the U.S. economy. It's a crime that Millennials have been priced out of the housing market in thirteen great American cities: New York, San Francisco, San Jose, San Diego, Los Angeles, Denver, Portland, Boston, Washington, D.C., Seattle, Miami-Fort Lauderdale, Sacramento and Riverside, CA. A typical Millennial in San Diego, for example, has to earn $36,000 a year to afford an average home mortgage. Instead of building equity, Millennials in unaffordable markets are stuck with skyrocketing rents.

"Generation Rent" has a valid reason to avoid home ownership. As children, Millennials saw their parents end up under water, with homes worth less than their mortgage. Who can blame them for being gun bankedshy?

Millennials have taken other hits, too, including stagnating wages, the growth of the freelance "gig" economy, the elimination of full-time work, and the rise of part-time employment. In short, they've gotten trapped in a web (no pun intended) created by the very Internet technologies that now dominate their lives.

As time passes, renting versus owning is going to have a ripple effect throughout society. "If you have a generation that is less committed to taking a risk and buying property [in a particular community], either because there are no jobs or because the overall national situation looks rocky, then [municipalities] . . . absolutely have a problem for . . . long-term obligations to such things as pension funds," says Paul Conway of Generation Opportunity, a think tank specializing in the economics of the Millennial generation.

We'll see plenty more collateral damage, too. The home-improvement industry will suffer and so will public schools, whose funding depends on property taxes.

If you're thinking that Millennials just can't get their act together, you should know that, according to a MacArthur Foundation survey, 67 percent of surveyed Millennials have either stopped contributing to their retirement savings, gotten a second job, begun working longer hours, or accumulated credit card debt in an effort to "keep a roof over their head."

Interestingly, Zach, a 26-year-old manager of three apartment buildings in Brooklyn and the Bronx, has been saving his salaried earnings for the past two-and-a-half years so he can buy a rental property. Having observed the rental habits of his long-time friends and work colleagues, he expects that owning a multi-family house will give him the cushion he needs to live a financially secure life.

JAY AND LUVLEEN: If you see yourself in this social and economic profile of Millennials, maybe you'll see yourself in their banking profile, too. Pollsters are already starting to distinguish between Generation Y.1 and Generation Y.2. The former consists of 18-to-24-year-olds, a group more likely than the overall population to use ATMs. Fiserv, a financial services technology firm, found that these younger Millennials on average visit an ATM 4.3 times a month, compared with 3.4 times a month for all consumers. Fiserv researchers speculate that Gen Y.1-ers have felt the negative impact of credit on their parents and feel more financially in control when they use cash. These young Millennials tend to be unmarried, do not have children, and do not own a house. Their primary concern is, "Do I have enough money to pay my everyday expenses?"

Generation Y.2-twenty-five-to-thirty-four-year-olds-are further along in their personal relationships and careers. One 2014 study found that 64 percent of these older Millennials prefer banking by mobile phone, compared with 56 percent of the younger group. The first generation to fully embrace digital in every corner of their lives-from videogames to phone apps-older Millennials are keen on using alternative services for their checking account needs. In fact, they shun basic checking accounts that nearly always come with monthly fees and penalties. So strong is their distaste for fees that 22 percent of Gen Y.2 Millennials would prefer to use that same money to pay for enhanced security or ID protection instead, compared with 17 percent of the overall population. And-is this crazy?-an overwhelming majority of Millennials (71 percent) would rather go to a dentist than listen to bank "propaganda."

What most Millennials have in common is their rejection of written checks. A 2014 Gallup poll found that 72 percent of Millennials use online banking services every week. Some 64 percent receive at least half of their bills electronically. At the same time, banked and underbanked Millennials maintain an average checking account balance of more than $2,240-possibly to pay off debts such as college loans.

What about the financial health of college-educated Millennials, the subgroup theoretically best equipped to weather economic stress? Shouldn't they be more knowledgeable about personal finance than their non-college-educated peers? Despite having come of age during two financial crises, less than one half of this group has sufficient funds set aside to cover three months of expenses in the event of an unexpected shock. Asked if they could come up with $2,000 to cover an emergency, 30 percent "probably" or "certainly" could not. Most surprising of all is the level of confidence among Millennials regarding their financial literacy. While as many as 85 percent of college-educated Millennials believe they are good at dealing with day-to-day financial matters such as checking accounts, credit and debit cards, and tracking expenses, only 14 percent polled correctly answered five financial literacy questions designed by a U.S. Health and Retirement Study (2008, 2011) about numeracy, inflation, risk diversification, mortgages, and bond prices.


As we mentioned earlier, low-socioeconomic-status communities tend not to use traditional banking products such as checking accounts, and they frequently turn to check-cashing facilities and payday loan outfits. But even college-educated Millennials making up to $75,000 a year tend to feel cash-strapped enough to use a prepaid debit card. In this regard, the more privileged members of the generation and the genuinely cash-strapped follow the same pattern of turning toward fee-heavy alternative financial services-a trend much less common among the Gen X, Baby Boomer, and elderly populations.

So, when financial pundits wonder if Millennials will change banking forever, or if Millennials are set to disrupt the banking industry, they are asking themselves some hard questions about the future of banking:

  • How is a debt-burdened Millennial generation responding to an abundance of fees and penalties doled out by the big banks?
  • What impact is the Millennials' preference for mobile devices having on branch and online banking?
  • How do we address the Millennials' greater need for affordable financial literacy and advice, given the economic challenges they face, including the high tuitions they have paid for their education?
  • When will banks address the sense of disgust Millennials feel for the banks' lack of transparency and authenticity?
  • Why are Millennials across the income spectrum increasingly drawn to nontraditional banking products instead of checking and savings accounts?

We've got some questions too: What's in store for banks when an entire young generation sees no difference between their bank and any other bank? What does it mean when 33 percent of Millennials say that in five years, they won't need a bank at all? What does it say about a generation that would be more excited to use a banking or payments offering from Google, Amazon, Apple, PayPal, or Square than from their own nationwide bank?

It says, "Ladies and Gentlemen of the banking industry, fasten your seat belts. It's going to be a bumpy ride."

“If you’re concerned about the health of your bank account, read this book!”
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Jay and Luvleen Sidhu, a unique father-and-daughter team, are the co-founders of BankMobile, America’s first absolutely fee-free, digital bank aimed at providing an affordable, effortless, and financially empowering banking experience to the underbanked, Millennials, Gen Zers, middle-income Americans. In the book, they offer tips on saving money, how to become debt free, and show how banking can be a positive experience rather than a frustrating one.

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